Do you feel inspired by personal stories of challenges, transformations and results? Have you recently been inspired by someone else’s success? We are naturally drawn to the things that lift us up, give us a new perspective, and stir up our “can do” attitude. The power of storytelling is in our DNA. We are wired to be inspired!
I’m grateful to be working at a company that truly values and fosters collaboration and synergy. It is through this environment that personal success stories are shared, providing opportunities to grow and to stir growth in others. I consider it a privilege to create custom strategies for our clients and to share their challenges and showcase their success. I’ve been personally inspired by the creative ways clients are using marketing technology to meet their organizational goals.
One organization I’ve recently spoken with completely revamped their onboarding process to create an exceptional welcome experience for new employees. The new onboarding campaign has greatly reduced information overload by providing relevant content at just the right time. This multipart campaign effectively nurtures and equips new employees to have a productive, rewarding experience throughout their first year of service. This is just one inspiring example of how an organization is using marketing automation to effectively deliver high value internal communications.
Has your organization embraced marketing technology? Are you ready for a campaign breakthrough? Perhaps you have marketing automation tools in your toolbox but haven’t found the “inspiration” to get started yet.
This fall, I’m leading a panel at the Informz Superfan Summit where we’ll showcase true life stories on how association professionals transformed their internal and external communications with marketing automation. Get the behind the scenes scoop of what it was really like to get organizational buy-in, plan the vision and map the journey. If you’re an Informz client, you don’t want to miss this event. Get registration details here.
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